Skincare is a very saturated market, but The Ordinary manages to break away from the crowd by providing clinical formulations based on dermatology at very affordable prices. The focus on integrity and ingredients creates a niche for The Ordinary. Skincare users can finally find a brand that they know has their best interests in mind and can relax knowing that their skincare products from The Ordinary are transparent with their formulation and ingredients.
My goal for this re-design was to give The Ordinary a stronger visual presence in the skincare market. By designing two new logos, stationary, and packaging, I created a system that better reflected the brand’s vision for their products and their users.
Two logos are used in The Ordinary’s visual identity system. The first is a logotype, breaking up the words into three segments. Doing so breaks up the way ‘The Ordinary’ is read, and the user reconsiders their perception of the brand and the meaning of the word itself. The second logo is a symbol roughly based on the letters T and O. This logo acts as a badge and is a unique and recognizable part of The Ordinary’s branding.
